Scaling 3 Billion Calendar Clients on AWS infrastructure.

Creating, Sending and Counting millions of calendar invites a day on AWS server less catalog of services

A Calendar Invite Platform for Email Marketing and Web Solutions

We support multiple event calendar tracking, calendar attachment support for coupons, QR Codes, customer list management and direct calendar sending. Our technology agreements are packaged with API’s and the example CalendarSnack templates for free. Get the OEM Pitch Deck here.

Below is the Master Console from the OEM perspective of looking at from thousands of calendar events across their domain.

Slide 1- 31events Master Console for Multi Event RSVP tracking of Calendar Invitations across email and web channels

Create a Calendar Event on your on Calendar Client

Slide 2- Getting a Calendarsnack take 15 seconds. It is a headless design. No login needed.


In this example, the CalendarSnack code was used in a CTA Mailchimp button for RSVP tracking of the calendar invite. Two hundred and Thirty-Six people clicked the CTA button in the MailChimp campaign to get the calendar invite. One Hundred Eight people responded, Yes. One hundred and Seventeen have not responded. In addition, they could use the prebuilt landing page, web form, and single invite methods to send out the calendar invite and track.

Slide 3- Actual Data from a MailChimp campaign using a Calendarsnack for RSVP event tracking. 236 people clicked the CTA RSVP in Mailchimp and received the calendar invitation. 108 Clicked Yes.


In this example report, from the above invite, we are reporting on 8 areas of potential sending of the single calendar invite from the various supported methods. MailChimp CTA, Klaviyo CTA, Email CTA (Build your own merge codes), Webform, Landing Page, Direct- Single, Direct-Bulk, or a Shared Calendar Invite.

Slide 4- Invitations RSVP channel totals for the Single Event

OEM use cases

In this example, the customer used our calendarsnack landing page that is ready to go right out of the box on their website to get out the calendar RSVP’s in a few minutes.

Slide 5 — Calandersnack auto generated Landing Page for the Single event

OEM Data provided for a Single Calendar Event

Slide 6- Calendarsnack Event summary data cards

Master Event Dash Board by the numbers

1. All events created, created the last seven days, future events and past events are pre-filtered in the dashboard.

2. You can toggle the data views in the main window with the Click to View Events Button for Card View, as seen here. There is a ListView option, as well.

3. In Card View, we scrap the Calendar event data into a Card View format. We Identity status, Parent status, Children status for the Organizer hierarchy. Start Date, Start Time, Organizer Name, Organizer Email, and Event Created on Date for each record.

Slide 7- 31events master console for multi events view of calendar data across all users for domain

4. This is the top-level view of the domain owner for all events. This can be configured, so the organizer who is managing multiple events and people can see all events for the company by the organizer.

5. You can click the filter buttons for presorting of Date Created, Event Start, and Organizer Email.

6. Previous and Next Pages pre-filtered based on Date Created, Event Start, or Organizer Email.

7. Top Level view in for Invites Sent, RSVP Yes, RSVP No, RSVP Maybe for all the organizer’s events. We provide this data in the next level drill down. This is coming in a product called Power Bar in 60 days.

8. Organizer Events and Event Report Drill Downs provide the next level Reporting. We track all organizer events, so the Parent organization can see the individual events rolled up for customer analytics.

Master Event Dash Board Calendar Cards

2. By clicking on the Organizer Events, you will see all events generated by the creator of the events. We use the email address to determine the event organizer from the calendar invite.

Slide 8–31events Master Console Cards rolled up

3. By clicking the Event Report Button in the Calendar Card, you will get the Event Summary you see here below of the event for that organizer.

Slide 9–31events Card drill down from the Master console to the Calendarsnack

Calendarsnack Freemium Customer Story

Event Summary

Slide 10 — Calendarsnack event summary page

Review and Edit

Slide 11 — Calendarsnack review and edit

Send Test

This will give you an opportunity to review the Calendar Invite. If you don’t like it, you can edit the calendar invite in calendarsnack, or just generate a new one-off your calendar client.

Slide 12 — Calendarsnack send invite test

Web Forms

Slide 13 — CalendarSnack Web Embed forms

Landing Pages

Slide 13 — Calendarsnack built in landing pages that are auto generated per every event

MailChimp, Klaviyo and ConvertKit for 1 Click RSVP Click Support in Call to Action buttons

Slide 14– Calendarsnack Email Marketing RSVP support for CTA buttons

This is a sample RSVP Template setup in MailChimp. Total setup time is 5 minutes. When the customer clicks the RSVP in the Email they are sent the calendar invite and we track the Yes, No or Maybe.

Slide 15 — Mailchimp RSVP embed with a calendarsnack

MailChimp, Klaviyo and ConvertKit Template Workflow. Steps 1 through 3 can be done on a SmartPhone.

Slide 16 — Creating a Calendarsnack for a MailChimp campaign

Step 4, 5 and 6 can be completed via your Email Marketing Campaign product of choice. MailChimp is shown here. The steps are the same for Klaviyo and ConvertKit.

Slide 17 — Calendarsnack CTA code integration with Mailchimp template

Sending Single Invites and Sending Invites to a list

Slide 18 — Calendarsnack options for sending single invites and sending to a list of multiple email address’s

Event Report

Slide 19 — Calendarsnack Event reporting details for the individual event

RSVP Responses

Slide 20 — Calendarsnack RSVP detailed card panel

Invitee Detail

Slide 21 — Calendarsnack single event invitee RSVP actions

Download Report

Slide 22 — Calendarsnack download report to organizer’s email address

Download Report Email

Slide 23 — Calendarsnack download report email overview with PDF list

Download Report CSV File

Slide 24 — Calendarsnack download report CSV example

Detailed reporting preview for the OEM edition. This is the data collected from one event ogranizer.

31events master rollup report for all events from a single domain



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